Beading Hope is handcrafted by Priya. She is a single parent whose younger son was diagnosed with Retinoblastoma a form of eye cancer which made him lose his right eye. Him wanting a bionic eye was what inspired her to raise funds for Cancer Research. A big part of the proceeds from the jewelry line benefit Sankara Netralaya , a nonprofit that provides total eye-care solutions of highest standards to all sections of community through a team of competent, committed and compassionate professionals in a patient-friendly environment.
Priya takes great pride in each beautifully-crafted creation by bringing colorful beads to the world of fashion in fresh new ways. Her gglobally-inspired jewelry is truly making a difference in the lives of women around the world.
About Beading Hope
Exposed to design and travel from a young age Priya loved collecting jewellery from different regions. Beading Hope is a jewellery line created with the intent to raise funds for cancer research. Jewellery has always been an integral part of Priya's wardrobe. Having traveled widely across India she developed a sense of mixing and matching things. Jewellery with Beads were her favorite style. She wanted to blend different beads together and create pieces that would be pretty and unique. "I’ve always been a creative person and I love incorporating unique pieces into my own personal styling. I knew in my heart that I wanted to take this to the next level and start my own fashion line that would support a cause very close to my heart".
I like for jewelry to tell a story and to be able to talk about what I'm wearing. That's more important to me than a name, brand, or label.